Vitamed Pharmaceutical Industries (Israel) Ltd. - Home Page

<h1>THIS PAGE INCLUDES FRAMES</h1> <a href="1b.htm">click here to view alternative page</a> or open file 1b.htm<BR <HR><BR> Vitamed Pharmaceutical Industries Ltd. is one of the largest Israeli pharmaceutical companies, manufacturing, developing and distributing pharmaceuticals. The company is comprised of two units, namely a human pharmaceuticals unit and a veterinary unit. Vitamed's product line is based on generic pharmaceutical products with high manufacturing sophistication and high quality demands - a new sterile eye droops line, a dedicated penicillin facility, a penicillin clean room manufacturing vials for injection, etc. <BR>Company Overview Vitamed Pharmaceutical Industries Ltd. is one of the largest Israeli pharmaceutical companies, manufacturing, developing and distributing pharmaceuticals. The company is comprised of two units, namely a human pharmaceuticals unit and a veterinary unit. Vitamed's product line is based on generic pharmaceutical products with high manufacturing sophistication and high quality demands - a new sterile eye drops line, a dedicated penicillin facility, a penicillin clean room manufacturing vials for injection, etc. Until the early 80's the company concentrated its efforts on the veterinary unit and is the leading company in the large animal pharmaceuticals sector in Israel. At that stage the company identified the growing potential of the human generic pharmaceuticals market and shifted its focus and efforts to establishing its position in this market. In a short period of time the company has succeeded in positioning itself as one of the leading human pharmaceuticals manufacturers in Israel. The company's accelerated growth process includes additional support and investment both in the manufacturing facilities and in the marketing and distribution operations of the company. The company's offices and main manufacturing facilities are located in Binyamina, some 50 kilometers north of Tel Aviv, and the company operates a smaller manufacturing facility in Bat Yam, in the Tel Aviv region. Vitamed is devoted to the development and timely presentation of new generic pharmaceuticals and has a wide range of products in its development pipeline. The company holds a high degree of GMP standards in its manufacturing facilities, laboratories and warehouses, and is authorized and supervised by the Israeli Health Authorities. Vitamed is constantly looking to expand its operations through the importation and distribution of Ethical and Generic pharmaceuticals in Israel, and through the export of Vitamed's Products. <BR>Vitamed's products are of a wide variety: Antibiotics Antiseptics Opthalmics Skin care Cough and Cold OTC products Vitamed is constantly looking to expand its operations through the importation and distribution of Ethical and Generic pharmaceuticals in Israel, and through the export of Vitamed's Products. The Israeli Market: The Israeli health care system is based on the organization of "sick funds". The sick funds are institutions providing health care services to their members, each citizen is insured in one of the sick funds by law. Today there are four sick funds; Kupat Holim, the largest sick fund, insures about 65% of the population, and the other three sick funs are smaller dividing the rest of the population between them. The total Israeli pharmaceuticals market in 1996 is estimated to be over $700 million. Sales and Marketing Marketing department structure - Today the human pharmaceuticals marketing division is comprised of three marketing segments : 1. Rx products (antibiotics and other prescription drugs); 2. Eye, Skin and antiseptic products ; 3. OTC products. Vitamed's products are distinguishable by being products with high manufacturing sophistication and high quality demands. Recently, in order to head the dynamic marketing efforts of Vitamed, the company set up a young and ambitious marketing team. This team is supporting and promoting the company's products by a wide range of marketing activities (TV advertising campaigns, sales promotions etc.) in order to achieve the high marketing targets set by the company, and further establish the products as "branded generics". CEFOVIT For Further Details Please Click Here OLEOVIT A+D DROPS For Further Details Please Click Here ZINCOD™ Ointment for the treatment of diaper rash<BR> The Veterinary Division The veterinary market The veterinary health market totals about $56 Million. Vitamed operates in the large animals, poultry and pet sectors. The Products Vitamed produces over 100 different veterinary products, in several dosage forms, of which 2/3 are for large farm animals and 1/3 is for the poultry sector. The company is a leading force in the veterinary pharmaceuticals market, its strength in this market stems mainly from the broad range of products giving the veterinary surgeon a comprehensive armament of drugs. In addition Vitamed is the major supplier of penicillin antibiotics to the Israeli market, manufactured in the modern penicillin facility in Binyamina. Marketing Large Animal Products In this market Vitamed is the main supplier in Israel. Most of Vitamed's products are purchased by the "Haklait". This non profit organization has been established in 1919, employs 70 veterinary surgeons and is the dominant body providing clinical veterinary services to Israel's cattle breeders. From its very beginning Vitamed has worked closely with the Haklait, thus gaining access to the changing market environment. Vitamed has a long term purchasing agreement with the Haklait, Vitamed's products are supplied to the Haklait's central store and distributed to the dairy and sheep farms directly by the veterinary surgeons. Marketing of Poultry Products In order to strengthen and expand the marketing of the veterinary products for the poultry sector, Vitamed has joined forces with two other production companies and set up a marketing company for poultry products, "Shavit" in mid 1996. From its structure and diverse portfolio of products covering pharmaceuticals, vaccines, disinfectants and feed additives, it is positive that Shavit is a leading force in the poultry market and will succeed in expanding Vitamed's sales. New Veterinary Products Vitamed's goal is to provide the veterinarians with a wider selection of products including modern specialties for cattle and poultry, to further this goal Vitamed has signed agreements with several foreign companies in Europe for the distribution of their products in Israel on the one hand, and continue to develop its own new products on the other. Vitamed's plans to submit 15 new products for registration in 1997. Vitamed is constantly looking to expand its operations through the importation and distribution of Ethical and Generic Veterinary Formulations in Israel, and through the export of Vitamed's Products.